1. 서 론
1.1 크로마토그래피(Chromatography)
크로마토그래피는 chromos(color)와 graphein(write)의 합성어, 즉 색을 통해 분석하는 것으로, 혼합물(mixture)의 분리 방법 중 하나이다. 다른 혼합물 분리 방법 중 하나인 추출(extraction)과 같은 원리로 시행되지만, 하나의 상(phase)은 다른 하나의 상이 지나가는 동안 고정
Deviating from these Standards caused great social cost, making legislations such as the Act of External Auditing on Corporations to punish those deviations, which were named as audit failures. According to these legislations, the Financial Supervisory Service annually verifies the work of every accounting firm. This legal environment made quality control the first priority of accounting firms.
external caution behavior is what we imagine the situation forced the individual to do.
For example, a man who thinks that the promotion is decided by performance is going to work hard for performance. It’s internal caution. On the contrary to this, a man who thinks that the promotion depends on fortune not performance is not going to work hard.
As I have previously said, according to a
“Social and Financial Performance Relationship” Model의 “Perspective3”에 의하면, CSP와 CFP, CR 사이에는 interactive relationship이 존재함.
여기서 CSP는 Corporate Social Performance, 즉 CSR을 의미함.
따라서 기업은 CSR을 통하여 Good Financial Performance와 Good Reputation을 얻을 수 있으므로 CSR이 필요함.
external environments and customer environment. This analysis focuses on the firm's resources, strengths, and capabilities vis-a-vis competitive, customer and environmental issues, which establishes the firm's strategy and several functional plans.
a. Internal environment
Internal environment considers the firm's current marketing objectives and performance issues such as the availability an
EM not as a capability but as a resource that enables capabilities.
Market turbulence affects market orientation and the strength of market orientation’s effect on performance. No convincing evidence for these relationships was found (Jaworski and Kohli 1993; Slater and Narver 1994). Slater and Narver asserted that market orientation is a product of culture, not external market forces.
External impediments
Social impediment for FedEx Korea is not clearly cut. However, FedEx Korea is a foreign company and Korea is a nation with a very strong national collectivistic traits. If a national public sentiment were to be raised upon foreign companies, the share of the express delivery market, may shift favorably towards EMS, which is a Korean firm. For instance, when two middle sch
performance in Korea. In order to do so, we will analyze situational factors of Korean internet market, clarify Google Korea’s SWOT and re-define a broader group of target consumers. Finally, we will derive a successful marketing mix with detailed positioning plan.
III. Situational Analysis: Internal and External Environments
a) Internal Environment: Google’s SWOT analysis
Strengths :
G
External Analysis
- Industry Analysis
Michael Porter's 5 Forces Model
1. Rivalry of competitors - high
When seen from the perspective of the number of competitors, there are many competitors of Kraft in consumer food industry.
- Meat (Beef, Ham, Turkey); Sara Lee Corporation, Smithfield Foods
- Cheese: Leprino Foods Company, Michael Foods Inc, Land O Lakes, HP Hood
- Cof
performed any innovation yet. Also the traditional competitors begin to invest for innovation. For example, amazon.com developed the hardware and software platform called ‘kindle’ for reading e-books and other digital media. This brought a huge success to Amazon in Japanese market where eBay had failed earlier, without serious preparation. But eBay.com is still number one among the traditiona